JYP Entertainment (JYPE) will be partnering up with Sony Music Japan to form a Japanese girl group.
JYPE founder/singer Park Jin-young is expected to discuss the concept and future outlook for the girl group during a press conference on February 7 at the headquarters of Sony Music Japan in Tokyo.
Park Jin-young initially spoke about JYPE and Sony Music’s joint girl group project last July during his special lecture at the 2018 Macquarie Emerging Industries Summit at the COEX auditorium in Samseong-dong, Seoul.
Park Jin-young explained the future vision of JYPE during his lecture titled “JYP 2.0,”
which was divided into four topics: “Company in Company,” “Globalization by Localization,” “JYP Music Factory,” and “Creativity from Happiness.” The joint project with Sony Music fell under the topic, “Globalization by Localization.”
He explained, “If the first stage of K-pop involved exporting Korean content, and the second stage involved discovering talent overseas and mixing them in with Korean artists (as was done with 2PM’s Nichkhun from Thailand), the next stage is about directly fostering and producing talent overseas.” He added, “JYP Entertainment’s first project that corresponds with this stage is the Chinese idol group, Boy Story, which has six members with an average age of 13 years. We’re also working on putting together a girl group with all Japanese members. The group can be thought of as the Japanese version of TWICE.”
This summer, there will be large-scale auditions held both in and outside of Japan to recruit members for the “GIRLS GROUP PROJECT.” JYPE and Sony Music’s GIRLS GROUP PROJECT is expected to be a materialization of JYPE’s plans for “Globalization by Localization.”
Previously, JYP China, a subsidiary of JYPE, and TME (Tencent Music Entertainment Group in China) launched a Chinese boy group called Boy Story through through their jointly established management team, New Creative Content Entertainment. The formation and launch of Boy Story was JYPE’s first effort towards actualizing their goal of “Globalization by Localization.” After releasing four pre-debut singles over the course of one year, the group made their official debut in September 2018 with a song written and composed by Park Jin-young titled “Enough.” The song reached No. 1 on China’s QQ Music and on China’s largest music video sharing site, YinYueTai. They became the first Chinese group to go on a debut showcase tour around Guangzhou, Taipei, Shanghai, and Beijing. Boy Story also won an award for being the most anticipated group of 2019 during the 2019 AWARDS FEIA (Fashion and Entertainment Influence Awards), which was recently held in Beijing, China.
Translated by Jennifer Earwood