BLACKPINK celebrates surpassing 100 million views on YouTube with the ‘Kill This Love’ MV / Photo: YG Entertainment

K-pop girl group BLACKPINK’s music video for their new single, “Kill This Love,” has just set a new YouTube record for reaching 100 million views in the shortest amount of time.

According to the group’s label, YG Entertainment, the “Kill This Love” music video – which was released at midnight on April 5 – hit the 100 million mark at around 2:00 p.m. on April 7. No other music video released on YouTube has reached this milestone faster.

The same music video also set a previous record for being the fastest K-pop video to reach 10 million views when it managed to do so in just 4 hours and 13 minutes. “Kill This Love” raced towards the 10 million mark faster than the video for the group’s previous megahit “DDU-DU DDU-DU,” which currently has more than 700 million views on YouTube.

According to YG Entertainment, a staggering 970,000 YouTube Premium users were simultaneously logged in at one point to the live chat feature for the “Kill This Love” video.

BLACKPINK now has a total of 13 music videos and dance practice videos that have surpassed 100 million views. Other videos to reach this milestone include “AS IF IT’S YOUR LAST” and “BOOMBAYAH, which have over 500 million views; “PLAYING WITH FIRE” and “WHISTLE”, which have over 300 million; Jennie’s “SOLO,” which has over 200 million; and “STAY” and “Kill This Love,” which have over 100 million views.

“Kill This Love” also topped the iTunes Top Songs chart in 37 countries and came in at No. 4 on Spotify’s Global Top 50 chart.

Translated by Jennifer Earwood