Photo: SM Entertainment

Exo member Kai has been selected as the star of Gucci’s 100-year-anniversary capsule collection. 


In addition to being Gucci’s global ambassador, the idol star has become the first Korean artist to have a Gucci collection named after him. As a result, the reveal of the KAI x Gucci capsule collection has been met with excitement and enthusiasm from fans. 


Inspired by Kai’s love for teddy bears, Gucci’s creative director Alessandro Michele designed ready-to-wear pieces, shoes, and accessories with a teddy bear motif.

Photo: SM Entertainment

In the campaign shoot for the collection, which spotlights the friendship between humans and their teddy bears, Kai doesn’t just pull off the pieces in style. He also perfectly communicates the campaign’s message, which aims to conjure up visions of our precious, fluffy best friends from our childhood.


“This is the first time Gucci has launched a collection with a Korean celebrity. I’m happy and grateful to have a collection under my name. It feels like a great fortune,” expressed Kai.