Korean actress Park Shin-hye and actor Joo Sang-wook have been selected as the promotional ambassadors of the upcoming Daejong Film Awards.

Park and Joo, who both have been actively building strong career paths in the films and dramas, were appointed as the promotional ambassadors of the 49th Daejong Film Awards at the ceremony’s press conference held at the Plaza Hotel in Seoul on Thursday.

“I am honored to be named as the PR ambassador of the Daejong Film Awards. I will do my best to make it an all-embracing ceremony,” the “Heartstrings” actress told the local reporters at the scene.

Her counterpart Joo also expressed his excitement by adding, “I will try hard to make the ceremony enjoyable for people in the movie industry and for everyone who loves Korean films.”

Established in 1962, the Daejong Film Awards is the oldest film award ceremonies here.

From this year’s edition, the ceremony committee is expected to make a new leap by becoming an independent incorporation and launching several new programs, DFA executive officer Kwon Dong-sun said at the conference.

Meanwhile, the awards’ nomination will be unveiled on September 27 and the finalists are to be announced during the ceremony at the KBS Hall in Seoul on October 30. The event will be carried live on the Korean major broadcasting channel KBS2.

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Reporter : Lee Tae-ho myenclaves@
Editor : Monica Suk monicasuk@