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SM Entertainment has teamed up with a big automobile company to bring its unique style of music to a wider audience.

SM and Hyundai Motor Company are co-producing a record featuring SM’s affiliated artists titled “PYL Younique Album Vol.1 with S.M. Entertainment,” SM said in a statement Tuesday.

The officials explained that the album is consisted of three tracks that have been inspired by Hyundai Motor’s popular models such as i40, i30 and Veloster.

On Tuesday, BoA’s electronic pop “LOOKIN” became available online, and Jessica of Girls’ Generation’s cheerful tune “My Lifestyle” will be released Thursday.

Alongside the two starlets, SM’s top dancers including Super Junior’s Eunhyuk are to introduce “MAXSTEP” at an event to celebrate the two firms’ collaboration at the Central City’s Millenium Hall in southern Seoul, Korea on Wednesday at 8 p.m. KST.

During the event, a teaser video for “MAXSTEP,” performed by SM’s most talented dancers–Super Junior’s Eunhyuk, Girls Generation’s Hyoyeon, SHINee’s Taemin, Super Junior-M’s Henry, EXO-K’s KAI and LUHAN– will be unveiled.

SM added that the six singers’ song and the full video to “MAXSTEP” will become available on major online music distributors and SM’s official YouTube channel on a later date.

boa-girls-generation-jessica-become-the-voice-of-automobile-company

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Reporter : Lee Hye Ji hjlee@
Editor : Monica Suk monicasuk@