Lee Hyun-woo

Korean actor Lee Hyun-woo. [KEYEAST]

Rising Korean actor Lee Hyun-woo has been named one of the promotional ambassadors to the 17th Puchon International Film Festival (PiFan).

Lee and Japanese actress Fujii Mina will start their PR activities after being appointed to PiFan’s PR ambassadors at the festival’s official press conference to be held at a CGV movie theater in Seoul on June 18, Lee’s agency KEYEAST said in a statement Thursday.

Up till last year, only female celebrities had been appointed PiFan’s PR ambassadors, such as Bae Doo-na, Ha Ji-won, Park Bo-young, Park Ha-sun so far, so Lee will be the first male star to represent Korea’s second biggest film fest.

“Lee well fits PiFan’s young and distinctive image, like the distinctive charm and passion he has shown in box office hit ‘Secretly Greatly,’” an official with PiFan was quoted as saying.

PiFan, launched in 1997 introducing authentic genre films to Korean audiences, will open in various venues in the city of Puchon near Seoul from July 18 to 28 this year.

Lee, who started his career as child actor, has appeared in a number of TV series including MBC “Queen Seon-deok,” KBS “Master of Study,” KBS “Man From the Equator” and most recently, SBS “For You in Full Blossom,” co-starring f(x)’s Sulli and SHINee’s Minho.

The 19-year-old star, also with an emcee role in SBS live music show “Inkigayo,” is currently busy promoting his new action comedy pic “Secretly Greatly,” co-starring Kim Soo-hyun and Park Ki-woong, which attracted over a whopping four million moviegoers in a week of its release.

Reporter. Lee Hye Ji hjlee@tenasia.co.kr
Editor. Jessica Kim

Courtesy of KEYEAST