S Cube

From left, girl group f(x)’s Sulli, Seo Joon-hee, the president of Samsung Corporate Citizenship, Lee Soo-man, the chairman of SM Entertainment and boy group TVXQ!’S U-Know Yunho pose during SM and Samsung’s agreement ceremony of “S Cube,” held in Seoul, Korea on September 10, 2013. [SM Entertainment]

Korea’s top-tier entertainment agency SM Entertainment is set to join forces with the country’s biggest enterprise Samsung to contribute to society.

SM had agreement ceremony with Samsung about cooperation in social contribution business at Samsung’s Seoul office Tuesday afternoon, with Lee Soo-man, the chairman of SM Entertainment, Seo Joon-hee, the president of Samsung Corporate Citizenship, Kim Young-min, the representative of SM as well as SM artists U-Know Yunho of TVXQ! and Sulli of f(x) in attendance.

Titled as S Cube, meaning that SM and Samsung makes better society together, the brand suggests the new model of an enterprise’s social contribution by combining SM’s contents producing abilities and Samsung’s social contribution platform, SM explained in a press release sent the same day.

As its first step, SM is going to set up specialized study facilities which will enable low-income children to study music and dance by not only SM’s employees but its singers, songwriters and producers, the major agency pointed out.

The two giant firms are also going to connect SM artists’ overseas concerts in China and other Asian countries with Samsung’s supporting business for multicultural family.

Samsung will support the migrated females’ visit to their home countries, while SM will hire them as temporary interpreters for concerts on-site and also invite their families to the concerts, set to produce more programs for public welfare overseas.

Before the end of the year, SM will organize a volunteer group in which its employees and artists participate and continue volunteering activity in cooperation with Samsung.

Reporter. Lee Hye-ji hjlee@tenasia.co.kr

Courtesy of SM Entertainment