The production company of highly-successful Korean period-set pic “The Face Reader” will be making big donation.
Jupiter Film, the production company of “The Face Reader,” will be donating half of the film’s profit to Korean charity foundation The Beautiful Foundation, an official with the charity told TenAsia over the phone Wednesday.
The official explained that Jupiter Film agreed to donate half of the film’s profit to The Beautiful Foundation during the movie’s filming. It is unusual to decide to donate a movie’s profit in such an early stage, since the success of the film can not be predicted.
The donation will be made after the film ends its successful run, now grabbing over 7 million moviegoers in only two weeks of its opening, thanks to the long Chuseok holiday, Korea’s Thanksgiving Day, last week. The production company will calculate the profit and then make the donation, the official added.
Starring Song Kang-ho, Lee Jung-jae, Cho Jung-seok, Lee Jong-suk and Kim Hye-soo, the film centers on a talented face reader Nae-kyung (Song) who tries to stop Sooyang Daegun’s (Lee Jung-jae) conspiracy to rise in revolt.
Founded by Seoul’s mayor Park Won-soon, The Beautiful Foundation is a philanthropic group that promotes volunteerism and community service and addresses issues of income inequality.
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Courtesy of Showbox