Actress Park Shin-hye has become the new face of Lotte Duty Free, according to her agency on Tuesday.
A press release by S.A.L.T Entertainment stated that Park, along with actor Lee Min-ho, idol group EXO, and singer Eru, will newly endorse Lotte Duty Free.
They will join current models Jang Keun-suk, Kim Hyun-joong, Choi Ji-woo, Super Junior, and 2PM in endorsing the brand.
As part of fulfilling their activities, the celebrities will take part in a music video, the second version after last year’s, showing them traveling around the world.
They will also star in a three-part short film with the first set to be revealed in March, the statement explained.
Park shot to stardom throughout Asia through “You’re Beautiful” and last year further gained popularity through her drama “The Inheritors” co-starring Lee Min-ho.
She recently became the first Korean actress to garner over five million followers on her Weibo account, proving her status as one a top Hallyu star.
Reporter. Jessica Kim
Courtesy of S.A.L.T Entertainment